Some people are of the view that a simple change, a small idea can change your business, your fate altogether?
Yes. That’s correct. Instead of giving long lectures and multiple examples I would give only one example and you will surely understand the importance of change in your life and business.
Suppose you are running a business that involves clients, buyers who are mostly passerby. How would you attract them? Put a board outside with all the qualities of your business? Or placing your service/product pictures outside along with their qualities? Or you will hire a clown to amuse and attract the passersby so that they can stop and get attracted to your business at the end?
I accept some of these things might work for some of the businesses but success rate is not high in most of the cases. But there is one solution, one change that can prove to be a business changer for you. Putting attractive LED outdoor signs outside your building. There are different types of outdoor signs available in the market now.
You can go for the type and design that perfectly suits your business. But their is one thing common in all types of outdoor signs, and that’s attraction. A glowing board with prominent letters on it will surely attract the passersby more than anything else.
Once they are attracted and they are interested in the kind of service you are offering, the probability of people coming inside your business will be high. An outdoor sign with led light will also attract the visitors in the nighttime as well.
So the theory of small change can prove true for your business. A LED outdoor sign can bring more visitors to your business than a normal wooden or regular board that has painted brand name or slogan on it. But to convert that visitor to a customer is up to your skills and quality of service.